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Saks 5th Avenue by Bond No. 9

January 11, 2012

Beware the ill-fitting top

Day 29 of the Heapnose Perfume Diary. Today I’m wearing Saks 5th Avenue by Bond No. 9.

I’m not cool. And I generally disapprove of people who are cool. Years of labouring under the weight of a mono-brow, followed by years of labouring under the weight of excess weight, followed by such socially alienating stints as “Debate Team Captain”  and “German Song Contributor” did not really lend themselves to being part of the in-crowd. As my mother often observes.

“…it was the dressing up like a camel part that was the real clincher”

Heapnose Age 17 (Centre)

So i’m surprised, and not a little disappointed to find myself embracing a perfume brand which epitomizes New York cool. From their uber-trendy headquarters in “NoHo” Bond No.9 have launched a collection of fragrances with the dual purpose of “restoring artistry to New York” and to “mark every New York neighbourhood with a scent of its own.”

Now how exactly Saks 5th Avenue could qualify as a “New York” neighbourhood worthy of its own scent, is a bit of a head scratcher. More vexing still, is how this might serve to “[restore] artistry to New York”

Happily Deborah Walters, Senior Vice President and General Merchandise Manager Cosmetics and Fragrances clears things up with her statement that “Saks Fifth Avenue is excited to be collaborating with Bond No.9 on Saks Fifth Avenue for Her…Everyone here is thrilled to be part of such a unique fragrance collection of New York neighbourhoods and feel it is such an honor to have two fragrances dedicated to our New York flagship”

To be honest with prices starting at $125 plus an additional $150 to ship overseas (TO CANADA!!!) I’d be pretty bloody excited and honoured too. Thank goodness that Beardy has a mother who not only spends considerable time in the US but also thinks transporting over-priced perfumes across the US / Canadian border is a valuable use of both time and luggage allowance.

And so do I. If I were to pick a dessert island scent, this would undoubtedly be the front runner. Its longevity is astonishing, its versatility (both seasonal and occasional) is incomparable , and the scent itself is absolutely divine. A true white scent, this is the best use of Gardenia since Carolina Hererra’s 212 – notes of jasmine, tuberose and vanilla are offset by a smoky vetiver which keeps it from being too sickly. It is by far the most commented-on perfume of my (significant) collection, and the ONLY fragrance in my possession which I would replace without a moment’s hesitation. Preferably on Feb 14th, Beardy, if you’re reading.

Happily, although I firmly hold that fragrance maketh the woman,  wearing such a self-conciously trendy brand has not turned me into a fedora wearing twat. Yet. I think there’s still a couple more German songs in me still.

Heapnose age 27

Love

Heapnose x

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