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Marc Jacobs – Bang

August 9, 2010

Day 25 of the Heapnose perfume diary. Today I’m wearing “Bang” a fragrance for men, by Marc Jacobs.

But before I begin this review, let’s all take a moment to reflect upon the exquisitely understated ad campaign


I’ve long been a fan of Marc Jacobs’s fragrances…both female and male. Yes, there were a few dodgy ones in the early 2000s that smelled a bit like grass and rain (in fact I think they may have been called “grass” and “rain” respectively) but when MJ wants to bring out a big hitter, frankly he is in a league of his own.

This fragrance is smoking hot. Described by Marc Jacobs as “An explosion of pepper wrapped in warm, sensual woods” this, my friends, is how I imagine Indiana Jones might smell. Pink and black peppercorns sparkle against a backdrop of woody notes: It’s strong, fresh, and  unashamedly masculine.

The discreet young man in the ad campaign is, actually Mr Jacobs himself. In fact, our friend Marc has been hitting the campaign trail hard with this compelling tale of how he came to be the spokesmodel for his own fragrance

” [My business partner Robert said ] ‘Marc, you look so great now – you should be the model for men’s fragrance.’ My immediate reaction was, I don’t know. But then I came to see that it made sense.”

I have generously spared you the remainder of this pithy narrative. Suffice to say there was much oscillating between posing and not posing, culminating in the eventual decision to pose, take all his clothes off, and position a “flacon” between his legs.

More sensitive readers in our midst will be relieved to known that the Middle Eastern version of the ad features the flacon positioned on delicately on Mr Jacobs’s ear, while in the American Mid-Western Campaign, the flacon is perched on the designer’s shoulder. The fifteenth most powerful homosexual man in the world (official) seemingly does know his market territories.

Fortunately, Mr Jacobs’s skills as a parfumeur vastly outweigh his knack for storytelling and he has produced an absolute winner. A warning however  – this is not one for the poets in our midst. If you’re faint of heart, light of touch, or you know, French or something – stay away. This is a scent for the Heathcliff not the Edgar, for the McSteamy not the McDreamy, for the Hilary Swank not the Justin Bieber.

Currently enjoying a limited release in the UK, Marc Jacobs Bang will be available Worldwide from September. Beardy, expect a bottle imminently.

Much Love

Heapnose x

One Comment leave one →
  1. Daf permalink
    August 11, 2010 3:34 am

    I particularly enjoyed your use of the word ‘oscillating’ in this post.

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